Doubling attendance with a fresh rotation for Simple Things 2016. Our fourth Simple Things campaign elevated the annual music event to a new level of unique composition and dynamic rollout.
We collaborated with Department to create a flexible moving visual identity that could stretch across a range of mediums. Framed around a sinuous warping of “simple” possessions.
Produced an informative print campaign that captivated and informed audiences in the lead-up to the event.
This years digital presence won critical acclaim for its carefully timed strategy before before, during and after the event using a multimedia social media presence.
The 2016 video took a more stylistic approach by focusing on some of the ambient moments interspersed with the chaotic enjoyment of the day.
We facilitated grassroots brand awareness in Bristol’s Stokes Croft by launching our final line up via a projection on to one of the areas landmark buildings.