Crack Magazine was approached by Nike to work on a press campaign for Nike ACG, an outdoors-focused clothing line from the sportswear icons. We were delighted to see the project develop into a wider partnership, encompassing an integrated art feature and a short film.
Inspired by their ‘Mobility in the City’ strapline, the short film that was produced documented the fast-paced monthly distribution of Crack Magazine across London.
A six-page article in Crack Magazine further explored urban mobility by featuring an exclusive interview and shoot with the collection’s muse Will Gates AKA ROIDS, as well as a bespoke middle page poster. Both features subtly place ACG among Crack readers’ cultural gaze.